I’ve been copywriting for 25+ years. For the past two, I’ve been a brand strategist/copywriting mutant—building brands from the ground up and translating strategy directly into hard-hitting creative.
I’ve been client-side, worked at ad agencies great and small, and done the start-up thing—and have spent most of that time in the B2B space.
I think brands are puzzles and I really, really enjoy solving them. And I’ve developed a knack for turning complex, multi-layered offerings into unique stories that frame compelling content.