Who: Cision
What: Competitive analysis, persona analysis, USP, messaging architecture and marketing campaign.
Why: Cision, an international technology company, needed a sharp, differentiated brand story that captured the unique benefits of its media intelligence technology.
Who: SPEE3D
What: Brand campaign presentation that reflects a full scope of research and messaging development—including interviews, competitive analysis, persona analysis, USP development and messaging architecture.
Why: In an increasingly crowded, rapidly evolving industry (metal additive manufacturing), SPEE3D needed to position itself as a thoughtful market leader and true pioneer. (They chose Direction 2, which is currently in development.)
Who: Lytx, Inc.
What: Interviews, competitive analysis, content gap analysis, persona analysis, USP, messaging architecture and targeted messaging.
Why: Lytx was weighed down by an overly complex product stack, overlapping persona profiles and a confused, inconsistent brand narrative.
