Associate Creative Director, Copywriter
CONFIDENCE AT THE CUTTING EDGE

Here are some ad-like things I’ve worked on. Some brand, some product, some talent acquisition.

CONFIDENCE AT THE CUTTING EDGE

CONFIDENCE AT THE CUTTING EDGE

Who: Raytheon Company

What: Brand refresh

Why: Raytheon needed a brand campaign that portrayed the company as both a cutting-edge innovator and a proven, trustworthy partner.

OVERCOME MORE THAN GRAVITY

OVERCOME MORE THAN GRAVITY

Who: Aerospace Corporation

What: Brand campaign

Why: Aerospace needed to position itself as the go-to national resource for solving the most complex challenges of protecting and advancing the space domain.

RIGHT PLACE. RIGHT PATH. RIGHT PURPOSE.

RIGHT PLACE. RIGHT PATH. RIGHT PURPOSE.

Who: Aerospace Corporation

What: Recruitment campaign

Why: Facing a imminent talent shortage, Aerospace needed an impactful recruitment campaign that communicated the unique advantages of joining its remarkable team.

NOTHING STANDARD ABOUT IT

NOTHING STANDARD ABOUT IT

Who: Raytheon Company

What: Product ad

Why: Raytheon needed to market the exceptional, life-saving capabilities of the Standard Missile-3.