Here are some ad-like things I’ve worked on. Some brand, some product, some talent acquisition.
CONFIDENCE AT THE CUTTING EDGE
Who: Raytheon Company
What: Brand refresh
Why: Raytheon needed a brand campaign that portrayed the company as both a cutting-edge innovator and a proven, trustworthy partner.
OVERCOME MORE THAN GRAVITY
Who: Aerospace Corporation
What: Brand campaign
Why: Aerospace needed to position itself as the go-to national resource for solving the most complex challenges of protecting and advancing the space domain.
RIGHT PLACE. RIGHT PATH. RIGHT PURPOSE.
Who: Aerospace Corporation
What: Recruitment campaign
Why: Facing a imminent talent shortage, Aerospace needed an impactful recruitment campaign that communicated the unique advantages of joining its remarkable team.
NOTHING STANDARD ABOUT IT
Who: Raytheon Company
What: Product ad
Why: Raytheon needed to market the exceptional, life-saving capabilities of the Standard Missile-3.